This book [“The Entrepreneurial Myth Revisited”] explains why most small businesses fail and how to make yours succeed.
The Main Message
Working IN your business (doing the technical work) is totally different from working ON your business (being an entrepreneur).
Key Ideas 🔑
1. The E-Myth (Entrepreneurial Myth) 🤔
- Most people who start businesses aren’t really entrepreneurs – they’re technicians who had an “entrepreneurial seizure”
- Just because you’re great at baking pies doesn’t mean you’ll be great at running a pie shop 😕
2. The Three Business Personalities 👥
- The Technician: Loves doing the work (baking, coding, designing)
- The Manager: Loves organizing and planning
- The Entrepreneur: Loves dreaming big and innovating
You need ALL THREE to succeed!