About MrBeast’s guidebook

In an allegedly leaked guidebook, MrBeast (Jimmy Donaldson), the most popular YouTuber, shares his secrets with his team on creating viral YouTube content.

Most of these tips are applicable to various forms of social media content: YouTube, TikTok, Instagram, X/Twitter, etc.

🎯 Your Main Goal

Make the BEST YOUTUBE VIDEOS possible.

Not the best-produced or best-looking – specifically optimized for YouTube.

📊 VIDEO STRUCTURE

• First minute: CRUCIAL – hook viewers immediately
• Minutes 1-3: Transition from hype to story
• Minutes 3-6: Most exciting, simple content
• Back half: More complex stuff for invested viewers
• Average video length: ~13.5 minutes

🎬 PRODUCTION ESSENTIALS

• Video everything! Don’t rely on memory
• Always have backup plans
• Check on contractors DAILY
• Work on multiple videos every day
• Keep sets simple and clean
• Identify “Critical Components” (things video can’t happen without)
• Pull all-nighters WEEKS before shoot, not days before