“Free PR” is a book by Cameron Herold & Adrian Salamunovic.
It teaches you how to get free media coverage for your business without hiring an expensive PR firm.
The authors argue that you can do PR better in-house than through agencies because you know your business best and are genuinely passionate about it.
1. Why Traditional PR Is Broken
- PR firms charge $5,000+ monthly but often deliver poor results
- They spread attention across multiple clients
- They lack deep understanding of your company culture
- You’re paying full-time salary for part-time attention 🤔
2. The Modern Media Landscape
- Media outlets are desperately hungry for content
- Journalists are overworked and understaffed
- They WANT good stories handed to them
- You’re actually doing them a favor by providing interesting content