The Musical Stairs Story 🎵
In a Stockholm subway station, they turned regular stairs into piano keys – each step made a musical note when stepped on.
Result? 44% more people chose the stairs over the escalator just because it was fun! This shows how making something enjoyable can change behavior without forcing anyone.
The Save More Tomorrow Program 💰
This clever program helps people save more by:
- Asking employees to commit to saving future raises (not current money)
- Making increases automatic
- Never decreasing contributions
Result? People’s savings rates went from 3.5% to 13.6% in just 3.5 years!