This is a book by Uri Levine

He co-founded Waze, one of the world’s leading navigation apps 🚗 🗺️

💵 Google bought the app for $1.1 billion in 2013

Core Message 💡

Building successful startups is about falling in love with solving problems!

Not with your solution or technology!

Key Principles 🎯

• 🔄 Building a startup is a journey of failures – keep trying until something works!
• 🎯 Fail fast to learn faster
• 🧡 Fall in love with the PROBLEM you’re solving (not your solution)
• 🎪 It’s like a roller coaster ride – ups and downs guaranteed!

The Startup Journey in Simple Steps 🗺️

1. Find Your Problem 🔍

• ❗ Must be a BIG problem worth solving
• 💪 Should make you passionate/frustrated enough to want to fix it
• 🌍 Many people should have this problem
• 💡 Example: Uri started Waze because he hated traffic jams!

2. Product-Market Fit (PMF) 🎯

• 🔑 Most important phase!
• 📊 Key metric: Do users keep coming back?
• 🚫 If you don’t figure this out, you’ll die
• ✅ Keep it SIMPLE – less features = better