ADHD.MBA

“How I gained 7.8m followers in 40 months”

The knowledge derived from Alex Hormozi’s video.

Alex’s Content Growth Statistics

  • Grew from 0 to 2.23M YouTube subscribers
  • Instagram: 7K to 2.5M followers
  • LinkedIn: 0 to 324K followers
  • TikTok: 0 to 856K followers
  • Twitter/X: 0 to 617K followers
  • Facebook: 0 to 25K followers
  • Podcast: 3K to 25M downloads
  • Email: 0 to 700K subscribers
  • Total: 2B impressions, 7.8M subscribers, 1M book copies sold

Key Strategy Changes

1. Education Over Entertainment

“All views are not created equal”

  • Clean education performs better than hybrid “edutainment”
  • Entertainment viewers stay watching entertainment
  • Education viewers want more education
  • Focus on clear teaching rather than trying to make content entertaining

2. Audience Focus (“For You” vs “For Us”)

  • Changed packaging (clearer thumbnails/titles)
  • New introduction structure: “Proof, Promise, Plan”
  • Emphasized language over production value
  • More pre-work, less post-production
  • Alex focuses on business owners specifically (“[Business] is what I like doing – and this is what people what I like serving also like”)

3. Narrow Focus

  • Concentrated solely on business content
  • Stopped covering lifestyle, relationships, food
  • Aligned with personal expertise and target audience

4. Revenue Over Views

  • Shifted from tracking views to tracking ad revenue
  • Ad revenue better indicated quality audience engagement
  • Higher RPMs (Revenue Per Thousand views) indicated right audience
  • Better predictor of book sales and business applications

5. Long-Form Over Short-Form

  • Long-form content drove more meaningful conversions
  • Short-form viewers tend to stay watching shorts
  • Platform-specific content strategy

6. Assume Nothing

  • Always introduce yourself in every piece of content
  • Explain all references, avoid inside jokes
  • Make content accessible to new viewers
  • Regular reintroduction helps both new and existing audience

Final Context

  • Investment: $4 million, 35,000 pieces of content
  • Time period: 40 months
  • Key philosophy: “Anything works better than nothing”
  • Content strategy must evolve based on results
  • Author’s background: Sold company for $46.2M, now manages $200M+ in business revenue

Editor

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