Alex Hormozi, a successful entrepreneur and youtuber, shared his business principles in the video “Step by Step How to Make Your First $10,000 Online.”

Core Success Principles

1. Starting Out

1.1. Walk the Walk First

• Be your own best advertisement
• Solve the “obvious first objection” by being a living example
• Focus on proof over promises – if you have to choose, prioritize proof

1.2. Start Free Strategically

• Use free work to build proof, testimonials, and referrals
• Get compensated in non-monetary ways:
  • Testimonials (often worth more than direct payment)
  • Feedback to improve your service
  • Referrals to expand your network
• Build systems and templates during this period
• Use this time to perfect your process