Jeff Bezos: 15 decision-making principles


1. Day 1 Mentality ๐ŸŒ…

  • Always operate with the agility of a startup
  • Fight bureaucracy and stasis
  • Stay hungry and innovative

2. Customer Obsession ๐Ÿ‘ฅ

  • Start with the customer and work backwards
  • Listen to customers but also invent on their behalf
  • Read customer complaint emails personally

3. Long-Term Thinking ๐ŸŒณ

  • Make decisions with a 3+ year horizon
  • Be willing to be misunderstood for years
  • Focus on free cash flow over short-term profits

4. High-Velocity Decision Making โšก

  • Most decisions should be made with ~70% of information
  • “Disagree and commit” to move forward
  • Two-way door decisions (i.e. reversible) should be made quickly

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